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Sales Executive Dashboard

Sales Executive Dashboard screenshot

Challenge

Executives need a fast, visual read on business performance — revenue, margin, orders, and category/regional trends — without digging through raw spreadsheet rows themselves.

Solution

Built a single-sheet executive dashboard in Excel from a pre-aggregated sales export: KPI summary cards, monthly revenue and category/region charts, a top-categories table, and a written executive summary — plus an AI-generated insights and recommendations section interpreting what the numbers actually mean for the business.

Technologies

Microsoft ExcelFormulas & KPI CardsData VisualisationAI-Assisted Analysis

Features

At-a-glance KPI cards (revenue, profit, orders, customers)
Monthly revenue and category/region performance charts
Top-performing categories table
Written executive summary and AI-generated insights
Strategic recommendations based on the data

Results

Turns a flat data export into something a busy executive can actually read in under a minute — and demonstrates comfort combining traditional Excel skill with AI-assisted interpretation of the numbers.

Lessons Learned

Reinforced that a dashboard's real job is answering 'so what?', not just displaying numbers — the executive summary and recommendations sections matter as much as the charts themselves. Also documented clearly where the source data's limits were (no order- or customer-level detail), rather than presenting figures with false precision.